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Virtual Production

BrandStar VP Studios is a virtual production company that was truly built by creatives for creatives bringing your stories to life with cutting edge state of the art technology. Virtual Production enables you to achieve any type of production at a fraction of the cost that utilizes our team of dedicated artists and engineers. From concept to creation, we will deliver a turn-key final pixel cinematic quality production utilizing all aspects of virtual production.

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Virtual Production

Digital World-Building Meets Real-World Cinematography

What is Virtual Production?

Virtual Production is an innovative filmmaking approach that seamlessly blends virtual and physical worlds. It combines advanced technologies such as augmented reality, CGI, and game engines to allow for real-time visualization and capture of scenes. This technique utilizes LED screens, live camera tracking, and real-time rendering with off-axis projection to achieve in-camera visual effects (ICVFX). This results in the live capture of lighting, reflections, digital environments, and VFX elements, giving creative teams the ability to see their vision come to life as they film.

On-Set Virtual Production Workflow

The virtual production workflow is a detailed and streamlined process. Each step has a team of executives, supervisors, technicians, designers and artists dedicated to producing the finished masterpiece.

Full Toolkit of Virtual Production Services

Our Services Make Up a Full Toolkit for Interactive Development of a TV, Film or Commercial Project.

Real-Time Asset Creation: Virtual Art Department (VAD)

The Virtual Art Department is the bridge between imagination and reality. They take initial concepts and bring them to life through the creation of photorealistic 3D environments, ensuring consistency and high-quality in all their models.


Photogrammetry is another way to bring real life objects into the virtual world. It’s a technique to obtain 3D information from a series of photos or videos of objects, structures, or landscapes. This information is transformed into 2D or 3D digital models that can be used in virtual environments.

De-Risk with Previs + Techvis

Pre-Visualization (Previs) is a key aspect of filmmaking that allows for the visualization and design of a production using 3D imagery. Our customized pipeline and digital toolset are specifically designed for rapid iteration and exploration of various elements such as lighting, camera placement and movement, stage direction, and editing for specific shots or sequences. This allows for creative and narrative concepts to be tested and proven without incurring actual production costs. With its speed and iterative approach, Previs is an essential tool for bringing your creative vision to life.

To create “Pitchvis” material that can help secure a greenlight from your colleagues, a team of previs shot creators, concept artists, animators, and real-time technical artists can be utilized. Pitchvis can encompass sequences from the project or an overall trailer, providing a dynamic visualization of the cinematic vision. This versatile creative service transforms an abstract concept into a tangible product to help you make informed decisions prior to the production.

Techvis involves planning complex shots by combining virtual elements with real-world equipment to guide multiple production departments. It usually takes the form of diagrams, animated schematics, and data used to control onset equipment such as motion control rigs, wire cams, and techno-dollys. The creation of Techvis is based on captured footage and virtual assets to validate camera moves, placement, and lens choices, reducing the risk of unrealistic virtual choices. Techvis focuses on physics and camera data rather than visual appeal or editing. As shoots become more complex and schedules more constrained, Techvis is becoming increasingly valuable to the execution of Virtual Production as facilitating accuracy and efficiency to save time and minimize costs and risks.

On-set Supervision and Engineering

The Brain Bar team is made up of specialists in both creative and engineering aspects of operating LED stages. They guarantee smooth and efficient operation of systems so the creative team can concentrate on producing fantastic results.

Real-time Rendering & Optimization

Real-time rendering with Unreal Engine refers to the process of creating and displaying 3D graphics in real-time. Unreal Engine is a powerful game engine that provides real-time rendering capabilities for creating interactive and immersive experiences. To maintain a smooth and fluid visual experience, it’s important to keep the frames per second (FPS) rate at a consistently high level. This means rendering enough frames per second so that the graphics appear smooth and fluid to the user.

To maintain a high FPS rate, Unreal Engine employs various optimization techniques, including level of detail (LOD) systems, occlusion culling, VFX techniques and efficient use of hardware resources. LOD systems reduce the amount of geometry and detail in objects that are far away or not in focus, reducing the processing load. Occlusion culling only renders objects that are visible to the camera, reducing the number of objects that need to be processed. Additionally, Unreal Engine makes efficient use of available hardware resources such as GPUs, CPUs, and memory to ensure that the engine is running smoothly and efficiently.

In summary, real-time rendering with Unreal Engine involves creating and displaying 3D graphics in real-time, and maintaining a high FPS rate to ensure a smooth and fluid visual experience for the user.

In-Camera Visual Effects (ICVFX)

In Camera VFX (ICVFX) is a method of capturing real-time visual effects during a live-action film shoot. It combines digital elements like environments, characters and more with the physical set, enhancing the overall immersive experience and fostering collaboration. The technique uses LED lighting, live camera tracking, and real-time rendering with off-axis projection to seamlessly integrate foreground actors and virtual backgrounds. The main objective of this method is to eliminate the requirement for green screen compositing and to produce final pixel results directly in-camera.

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